BJ Fogg: a Psychology for the Design of Behavior Change

An interesting introduction by BJ Fogg of his Behavior Change Model. It’s the most famous model of Persuasive Psychology applied to change behaviors for designers. The talent of BJ to intercept the new frontiers of design is combined with his capacity to synthesize psychological competence in simple models and tools for designers.

Simplicity is the approach and methodology of BJ Fogg, that’s why he’s very effective in specific processes like changing habits for diet, sports, etc.

 

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Donald Norman agrees!

I think that it’s time for a second new alliance between psychology and interaction design.

The evolution of the interaction as a social space needs new psychological points of view. The psychophysiologic, cognitive and behavioral points of view (part of the history of human computer interaction, from the beginning) are fundamental but not enough for the new variables, factors, dynamics and levels that emerge in social networks. The evolution of the mediated interaction as a social space is changing the user from just a behavioral and cognitive system in a more complex cognitive psychosocial and psychodynamic system.

During the event Meet the Media Guru in Milan, I asked Donald Norman an opinion about my point of view and this is his answer.

He agreed!

I think that these challenges and opportunities can’t be solved by anthropology that is too narrative as discipline. The alternative isn’t the reductionism but a balance between different psychological approaches.

The next day I talked with him about my PSIxD approach. Cross the fingers for me and stay tuned… ;)

Video by Roberto Bonzio (thanks)