BJ Fogg: a Psychology for the Design of Behavior Change

An interesting introduction by BJ Fogg of his Behavior Change Model. It’s the most famous model of Persuasive Psychology applied to change behaviors for designers. The talent of BJ to intercept the new frontiers of design is combined with his capacity to synthesize psychological competence in simple models and tools for designers.

Simplicity is the approach and methodology of BJ Fogg, that’s why he’s very effective in specific processes like changing habits for diet, sports, etc.