PSIxD means Psychology applied to Interaction Design. It’s the evolution of digital interaction as a psychosocial space, that is able to create new variables and dynamics.
UX Researchers are expert of the cognitive level that is necessary to achieve a good experience and usability and at the same time Anthropologists bring fundamental competences in understanding ecosystems, cultural differences and real-world behaviors. PSIxD brings to the table another piece of the puzzle, helping designers to analyse and design the relevant motivational and psychosocial variables driving social network dynamics from the beginning to their maturity.
A Social UX Researcher is someone that has these kind of competences, it’s another step in this field and it’s even part of a the expression of a new alliance between Psychology and Design.
The practical advantage to integrate PSIxD in the research and design process is:
- Less errors due to more comprehensive and detailed valuation of past and potential projects.
- More understanding from a deeper knowledge and more data about users and network to make better analysis and more informed design choices.
- Higher probability to induce certain behaviors in users and groups.
- More criteria to manage the evolution of the community.
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